Email Marketing
Email Marketing remains one of the most effective ways of communicating with your customers directly in their inbox. Amplio360 can assist with all aspects of your email marketing strategy.
Why is Email Marketing Important?
Email marketing has changed the way small businesses can interact with prospective and existing customers. It allows them to create a conversion optimised lead funnel which not only generates immediate sales but creates lifelong brand loyalty. Email should therefore form a strong pillar of your digital marketing strategy.
With great modern tracking and automation capabilities, you can save time and see a real ROI on each email that is sent. Not only that but email allows you to engage your audience with highly targeted and personalised content.
Our team of experienced experts can create effective email marketing campaigns which resonate with your customers and prospects, and are delivered to them at the right time for maximum ROI.
For some good statistics on email marketing follow Hubspots Ultimate List of Email Marketing Stats for 2020
Testing & Reporting for Email Marketing
What subject line works best? Which call-to-action generates the most amount of clicks? We will figure this all out for you. When it comes to your Email Campaigns, we will continuously test different aspects to ensure you get the best results possible and the most out of your campaign.
We will provide you with a report for each email campaign, so that you can track performance and see your ROI. We will also ensure you’re GDPR Certified by managing, maintaining and building your database in a compliant way.
What we can do for you
Generate leads
With the average person receiving on average 90 business emails per day, with the right content, email is great for reaching prospective customers.
Increase your ROI
If done right email marketing can give a huge ROI. In fact it can be up to can be as high as 4400%, which is a potential of £44 for every £1 spent.
Brand Loyalty
Providing informative and well crafted content can help develop brand loyalty and ambassadors which reward you with sales and engagement.
Automation
Automating your email marketing strategy saves time and allows you to engage your audience with highly targeted & personalised content.
Choose the Perfect Email Marketing Plan
*price per campaign set up.
**price based on 8 hours work a month displaced over the 4 weeks (2 hours a week for example), any extra hours needed will be charged at £15 per hour and all will be agreed upon with both parties before invoicing. *
Frequently Asked Questions
- First, we will identify what your specific email marketing goals are. Are you using email for customer retention? To upsell or cross-sell? To convert prospects into paying customers? We will determine the quantitative and qualitative aspects of these goals.
- Next, we will make sure each part of your email marketing aligns with the overall digital marketing strategy of your organization.
- Finally, we will establish a process for continuous improvement.
- We will ask ourselves the question – how do we improve engagement?
- We will formulate a hypothesis – for example will sending emails earlier in the day result in higher levels of engagement?
- we will then test the hypothesis with A/B testing. In the example above we would test it by sending one set of emails in the morning and one set in the afternoon.
- We Analyze and document the results to see if the hypothesis is correct. Did the emails sent in the morning have higher levels of engagement than the emails sent in the afternoon?
- Lastly we learn from the results to improve future campaigns. In our example, if the performance was better during a certain time, we will send future emails at the time of day that performed better.
When it comes to email, you’re typically going to have far more customer data than you do in almost any other channel. So email should really be the place where you drive the most personalized experiences.
When you send your subscribers messages they care about, they’re more likely to remain your customer. The people interacting with your emails are generally going to be the most loyal, the most engaged and the most valuable.
Everybody gets so many emails that we generally only pay attention to those from the companies we care most about. We will help make sure you provide an excellent experience so your customers continue to be advocates for your organization
Normally marketers make the process unnecessarily difficult. They will split their customer lists into too many different segments, resulting in unmanageable campaigns that have little impact.
Instead, we like to start small. We start with one audience segment—for example, based on behavioral data or demographics—create one or two specific user journeys based on that data and then begin improving the experience of that particular segment. If you try to tackle everything in one fell swoop, it gets overwhelming and the results show it.
Email marketing is only as successful as the email list. A large email list doesn’t automatically equal success though, so make sure that you’re growing your list with the right people which we can help you achieve. If they’re not actively engaged with you or interested in what you have to say, your email marketing efforts will be for nothing.
Your email list should include past, current and potential customers, friends, family, and past coworkers. From there, you can branch out to neighbors, acquaintances, and contacts from clubs and organizations. It’s also important that you give people plenty of opportunities to sign up for your email list through opt-in boxes on your website/blog, can help you with this too.