Google Ads Pay Per Click Strategies That Get Results
Do you need to generate immediate sales and targeted leads? Our team of Certified AdWords specialists will work to achieve your sales ROI goals
Our Process
Successful Google Ads Campaign Creation
Anyone can create a PPC campaign in Google ads, but creating one that will deliver results requires a great deal of research, analysis and expertise. It is very easy to waste A LOT of your advertising budget on poor traffic if not set up correctly. We can help you have top of the page visibility focusing on the targeted customers you are looking for following the below steps;
- Effective Keyword use and targeting. We seek to find the keywords that can help your advertisement thrive on your set budget.
- Landing Page Selection and experience. When creating a Google ads campaign, choosing your landing page is very important. We will help make sure that when someone clicks on your ad they are sent to a landing page with a great call to action that will give them the best opportunity to convert.
- Writing engaging Google ads. One of the most important aspects of a successful campaign comes down to how your Google ads are written. We write ads that entice users to click on them, but also encourage them to transact.
Ongoing Google Ads Campaign Optimisation
Its extremely important to continuously optimize your Google Ads campaigns so that they reach the best customers and most of all limit irrelevant paid traffic and give you the best returns on ad spend. How do we do this?
- Solid testing of ads. Our team continuously monitors the effectiveness of the ads to ensure they are running at peak efficiency. We are always looking to improve by A/B testing multiple ads.
- Reacting to user trends. User trends can help us determine how the ad might need to change in order to be successful. We follow these trends to see where the clicks are happening and how your ad can be revised to take full advantage of this.
- Keyword/Ad performance monitoring. You want to make sure your budget is being used wisely. We create ROI goals and alter bids accordingly based on the keywords that are driving the best conversions.
Ongoing Google Ads Reporting
We make sure you are kept informed and updated with regular data reports on the performance of your Google Ads campaign. From these you can make those important decisions on where to focus your spend and efforts and wh
- Search spend insight. Our team will provide insight into how your search budget is being spent so that you know exactly what you’re getting in return.
- Conversion data. Knowledge is power. By knowing what ads and keywords drive conversions for your business you are able to make more qualified decisions.
- Data at your fingertips, with the wealth of data you will receive from us you can see exactly how the market is going and who your online customer base is.. you never know you might get a surprise.
What we can do for you
Google Search
Google offers advertisements that appear in search results in Google.com. This type of advertising is an extremely effective way of driving relevant traffic to your website at the exact moment that people are searching for your product or service.
Google Shopping
Showing your products at the very top of Google's search engine results allows retailers to insert themselves early on in the buyer's journey for broad product keywords and drive conversions directly from the Search Engine Results Page.
Google display
By utilising the Google Display Network which consists of millions of websites where advertisers can display their adverts to a range of audiences in multiple formats, businesses are able to target very precise customers either locally or across the globe. We can do the graphic design for these ads also to ensure they get the traffic they deserve.
YouTube Advertising
YouTube ads have the opportunity to appear across a platform that boasts 1.5 billion monthly users so it's no surprise that advertisers are flocking to YouTube more often than not. The platform offers full creative freedom for your videos, real-time insights about views and increased ad exposure through social media sharing.
We can help you get started today and have your adverts showing in no time at all.
In addition, new Google Ads advertisers are eligible for a free advertising voucher worth up to £120 to help you on your way.
Choose the Perfect Google Ads Plan
*based on 2.5 hours in total a week spread across multiple days (10 hours total in a month), if it is a big account that demands more time to get the best results additional hours can be added at £15 an hour. All extra hours needed are agreed upon before hand by both parties if and when they are needed.
If you would prefer to agree upon a commission based model based on trackable sales (convertions) made during the campaign rather than a fixed monthly sum please get in touch and we are more than happy to negotiate this type of management model with you.
Frequently Asked Questions
Search Engines such as Google allow businesses to place ads within their search results and other platforms to highly targeted, in-market audiences down to a keyword level. There are numerous activities that must take place to have an efficient and effective campaign. Keywords selection, ad creation, testing, performance tracking, and constant bid adjustments are all activities that go into the management of a campaign.
For the basic search ads you dont need to provide any marketing materials, however if you want to do Youtube ads you will need to provide us with the promotional video content you want to advertise with and we can do the rest. For display ads we can use our in house graphic designer to produce great well formatted ads for you, but we may need to ask for some content inf necessary. If you have your own ad content ready to go we can use that and start immediately.
Generating new customers is important for any business in any industry to grow and paid search advertising is an essential part of a well-rounded internet marketing campaign. If you require immediate traffic, leads and or sales for your business, PPC is a good place to start.
In general No, however it is highly recommended to have Google analytics set up on your website for optimum conversion tracking and site data (if you don’t have this we can set it up for you). For shopping ads you will need the Google Merchant center platform set up and linked to your business, but again this is something we can help do for you also.
Yes. Retargeting campaigns can be highly successful at bringing prospective customers back to your website. Our experienced team is ready to help bring those prospective clients back to your website.
Our strategy may include testing several platforms, ads, keywords, and bids. Our primary goal is to generate leads and sales at a cost-effective ROI. That requires extensive research and testing to refine a solution to deliver consistent results.
Almost Immediately. Pay per Click advertising can deliver near instantaneous traffic to your website. Over time, as we are able to gather data on your campaign results, we are able to shift the marketing spend towards areas that are achieving better results, thus improving your ROI.
You create ads that you want to show up on a popular search engine when consumers are searching for a product or service that you have to offer. You then select to advertise under keywords that you believe best describes your products or services. From there, you decide how much you are willing to pay per click for every visitor that the search engines send to your website.
For more information on google ads click here
SEO is a process to obtain better organic, unpaid positioning on keywords within search results. PPC, also known as paid search or SEM, are advertising placements found in search results. SEO typically has a better ROI over the long term, but the process can take several months to see results. SEM can have a good ROI and the results are more immediate. Once your ads go live, you could start to experience an increase in traffic, sales, and leads. Both SEO and SEM should be part of a more comprehensive marketing strategy.
The cost per click can vary hugely between different business types and industries. Typically because it is an auction based system the more competitive the industry the higher the cost per click, and the more niche industries or products tend to have much lower cost per clicks. Once we have our first consultation we will have a better understanding of your business and the keywords needed and will be able to give you some average cost per clicks for each and do a forecast of estimated budgets and spend.
Yes we can manage charity grant accounts, and will do it for discounted prices to support the good work done by the charities. Please get in contact if you would like to speak about working with us to promote your charity online. We can also help you apply for a special grant that google gives charities for up to £10,000 in free ad spend.