Google My Business
Google My Business (GMB) is a free tool for business owners to manage their online presence across the Google suite of websites, including Google Search, Mobile Search, Local Search and Google Maps. It allows you to create, verify and edit a business listing in Google.
Google developed GMB as a way to make it easier for searchers to get the information they need, quickly and conveniently. Your business’s address, opening hours and contact information will appear in your GMB listing. Put simply, it allows potential customers to more easily find you, and contact you.
For more information on what it is and how it is important for your business please click here.
Of course we are completely transparent at Amplio360 and wouldn’t charge you to simply set up a free product, however in order for Google My Business to work effectively it needs to be set up correctly and optimised for success. By doing the necessary optimisations it will improve your local business ranking and make you more visible for potential clients. an optimized Google My Business listing is 70% more likely to attract location visits and makes a business 2.7x more likely to be considered reputable.
Google My Business Pricing Plan
Google My Business Set up & Optimisation
£49
- Platform set up
- Key word optimisation
- Google reviews
- Google maps optimisation
Ongoing Google My Business Managment & Monthly Data Reports
£10 / month
- Search Data
- Maps Data
- Website Actions
- Phone Call Actions
Frequently Asked Questions
Gain Instant Trust
If your listing appears in a Google search, consumers see that you have been endorsed by Google. If Google trusts you enough to display you in its results, they know they can trust you too.
Get More Website Visitors
Your Google My Business listing gives customers the means to access your business, but more importantly, it depicts what it’s like to actually go there. Even more importantly, it displays all of this information before a user even has to click through to your website. The more a person can envision what it will be like to contact or visit a business, and the more quickly they can do so, the more likely they are to do so.
Get More Sales
Google uses your listing and other real-time data to be able to answer highly specific queries, such as “hair salons near me open now”. This allows for more of the most qualified people to find your business—those who are highly likely to make a purchase.
Engage with Customers
Google My Business now has a posting feature where you can communicate announcements, events, and promotions to your audience. Keeping customers up to date on your business keeps you top of mind. In addition, each of these post types has a call to action, making engagement easier and more likely. If applicable to a particular search, content from your posts may even display in your result.
Helps Your Website Rank Better
Google My Business is essential for Local SEO as it enables your business listing to appear in local search results for queries specific to your products or services. Even broad queries with large search volumes display local results in the three-pack, and this is something small business owners can capitalise on.
Control Your Information and Service Offering
At the very least, use Google My Business to put basic information about your business into Google’s Local Search index. But Google My Business also offers a range of additional tools to help you attract and inform local customers. For example, you might add information like product lists, accepted payment types, menus and prices, plus interactive features such as photos and reviews. You can even add coupons and special offers for your visitors.
Manage, Showcase and Respond to Reviews
Increasingly, one of the most important elements of a Google My Business listing is User Reviews. Google has recently started a campaign to recruit users as “local guides”, rewarding them when they rate and review local businesses. High-quality, positive reviews from your customers will improve your business’ visibility, and increases the likelihood that a potential customer will visit your location.
Learn More About Customers
The Google My Business platform enables local businesses to learn even more about their customers by including a lot of extra analytics data you won’t find elsewhere. For example, on Google Maps, you can access information on where requests for driving directions to your business originated from. This might be useful information that can help you target new customers in the area, or potentially target a new suburb to expand into as your business grows.
With Google insights we can report to you monthly regarding how customers interact with your business listings, including:
- How customers find your listing.
- Where customers find you on Google.
- Customer actions.
- Direction requests & map actions
- Phone calls.
- Photos.