Search Engine Optimisation
We deliver a results-focused Search Engine Optimisation service
Our services
Local/National Search Engine Optimisation
It is important that the search engines have a clear understanding of what your business does and where you are located. Our local search ranking techniques get the job done.
- We optimize your website for local/national search, by ensuring the search engines understand your business and your target area.
- We optimise your local maps. Now more than ever it is imperative your business is found on Google Maps.
- We do localized Content Marketing. We optimize your content to draw in customers in your local area. Our goal is to work with you to develop informative, creative content that will keep your local audience coming back for more.
- We will help build reputable industry citations. One of the most important components of Google’s local ranking algorithm are business listing citations. We build/standardize citations from well-established and authoritative portals (i.e., Yelp, Yellowpages, etc).
- We will do targeted outreach to find authoritative websites in your industry that may offer a link building opportunity.
SEO Link Building
BUILDING AUTHORITY
These days quality matters more than quantity in link building. The key is to get websites with authority to link to your site, which will benefit you not just from an SEO standpoint, but as a source of quality traffic as well. That’s why any link building service must focus on link authority.
LINK RELEVANCY
Not only must your links come from websites that are well-respected and have authority, but they must also come from web pages that have content contextually relevant to your industry. This is important because the search engines can associate topics and ideas to the websites that are linked based on the content contained on the page.
E-Commerce Search Engine Optimisation
ONLINE STORE OPTIMIZATION
Our team will create a custom on-page Search Engine Optimisation strategy built around optimizing your stores product, category and brand pages. We do this by looking at the below:
- Website Structure Optimization. Our SEO professionals work to make sure your site is easy to navigate and understand. They go through every page and section of your website and analyze where there are any holes that need improvement.
- In-market keyword research. We perform research to identify consumers who are further down the buying cycle and ready to purchase and ensure your keywords match the trending searches for your products.
OFF-PAGE OPTIMIZATION FOR ECOMMERCE
We focus on building links that have real value for you when it comes to rankings, visibility, and your targeted audience. We do this by following the below:
- Authoritative Industry Resources. We spend a lot of time searching for complimentary companies in your industry to work with on a link building campaign. This often includes trade associations and reputable niche directories.
- Quality Content marketing. Valuable content will build your company into an authority and will provide opportunities for others to link back to your website.
- Social Influence. We help find ways to create social buzz around your product offerings. Social sharing builds trust and can lead to greater sales for your business.
Ongoing SEO Reporting
There are several different layers to local search engine optimisation marketing and we believe in keeping you in the loop at all times. We make sure that you know what you’re paying for and see the results that you expect.
- Detailed monthly ranking reports.
- Monthly Link building & citation reporting, providing ongoing reporting detailing every single link we have earned for your website.
- Monthly website analytic reporting. With the help of Google Analytics data we can give you direct insight into how our marketing strategies are impacting your business.
What we can do for you
Generate leads
With over 3.5 billion searches every day and a 71% share of the search engine market, Google is great for reaching prospective customers.
Increase Your ROI
Google is great for generating a strong ROI. Due to the size of the platform and the number of searches, volume of traffic is not a problem.
Brand Awareness
A strong presence on Google means increased brand awareness amongst prospective customers which in turn, leads to higher website traffic.
Quality Traffic
By offering a solution to people's' problems, you can develop a steady stream of high quality traffic to your website.
Choose the Perfect SEO Plan
*based on 10 hours in total a week spread across multiple days, if it is a big account that demands more time to get the best results additional hours can be added at £15 an hour. All extra hours needed are agreed upon before hand by both parties if and when they are needed.
Frequently Asked Questions
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
To understand the true meaning of SEO, let’s break that definition down and look at the parts:
- Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
- Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
- Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
There’s a reason why Google cautions against trusting companies that claim they can guarantee rankings. Because Google’s algorithm changes so often and so rapidly, it’s impossible to guarantee specific results. However we are an experienced team with a proven track record and will do our best to meet your ranking aspirations.
SEO is more of a long-term strategy than a quick fix, but it consistently delivers the best ROI and is well worth the wait. It’s not easy to predict exactly when your website’s rankings will improve. Typically, however, our clients first see noticeable improvement in the first 90 days on their long tail keywords, and it takes around 180 days to see movement on their more competitive search terms.
Generally, the websites we work with don’t need a major overhaul to optimize them for SEO — just some work on the code or content of individual pages. Most of our clients choose to have Amplio360 staff make these changes. However, if you’d like to implement the necessary changes in-house, we can offer clear directives for doing so.