Social Media Advertising & Managment
With roughly 42% of the population regularly using social media, ignoring social media as part of your digital marketing mix seems crazy
Our Process
Social Media Strategy
Whether its paid social advertising or organic advertising, we are more than happy to discuss the social media platforms that best suit your company’s objectives, what hurdles to surpass in the near future, and how quickly we expect you to reach your growth goals. Our services allow you to take each platform as you need it, in case you have to go “step-by-step”.
- We understand your needs
- We analyse your business, your sector, your competence in social networks, and your target audience
- We develop your social media strategy
- We implement the strategy in phases
- We monitor the evolution day-by-day and we report monthly
- We optimize monthly based on the results obtained
Ongoing Paid Social Media Campaign Optimisation
Its extremely important to continuously optimize your campaigns so that they reach the best customers and most of all limit irrelevant paid traffic and give you the best returns on ad spend. How do we do this?
- Solid testing of ads. Our team continuously monitors the effectiveness of the ads to ensure they are running at peak efficiency. We are always looking to improve by A/B testing multiple ads.
- Reacting to user trends. User trends can help us determine how the ad might need to change in order to be successful. We follow these trends to see where the clicks are happening and how your ad can be revised to take full advantage of this.
- Ad performance monitoring. You want to make sure your budget is being used wisely. We create ROI goals and alter bids accordingly based on the ads that are driving the best conversions.
Ongoing Organic Social Media Management
Social media moves fast. It’s important that your account is constantly being managed to make sure you’re responding to comments and questions quickly and reviewing the content that is being posted. What can we can do to help?
- Manage on-going content and engagement. Over time, patterns will develop based on the type of content being created. We can use this to your advantage to help you get the most out of your campaign.
- Continued consulting. We like to stay connected with our clients in order to keep ideas fresh and to ensure the ongoing strategy is still aligned with your goals and objectives.
- Valuable Monitoring. Our team works hard to find the latest social media monitoring tools and tactics to make sure our efforts are working. We monitor things like engagement and popularity of posts so we always know how we can improve and get more followers and engagment.
What we can do for you
Generate leads
With over 3 billion users and a variety of platforms, Social Media is great for reaching prospective customers and building your online brand
Increase your ROI
Due to the size, volume of traffic is not a problem nor is developing meaningful ROI. We simply make sure the advertisements resonate with your target audience.
Establish Your Brand
We ensure that your advertisements and content/Posts resonate with your prospective customers and help to nurture them into paying customers.
Time Management
Social media management and Advertising can take up a lot of time. By allowing us to help you we can free up time for you to focus on other aspects of the business that need attention.
Choose the Perfect Social Media Plan
*based on 4 hours in total a week (14 hrs a month) spread across multiple days, if it is a big account that demands more time to get the best results additional hours can be added at £15 an hour. All extra hours needed are agreed upon before hand by both parties if and when they are needed.
If you would prefer to agree upon a commission based model based on trackable sales (conversions) made during the campaign rather than a fixed monthly sum please get in touch and we are more than happy to negotiate this type of management model with you. Please note this is for ad campaigns only and not for content management.
Frequently Asked Questions
We work with a huge range of Social Media channels on a daily basis, providing us with the knowledge and expertise to make recommendations to businesses of all shapes and sizes, crafting bespoke strategies and solutions to aid the challenges you face.
Still the king of social media as we know it, Facebook’s usership is truly a global network, with over 2.38 billion monthly active users. Despite everyone saying that Facebook is only used by your Mum & Dad, the platform’s largest usership is still populated by a whopping 44% of 18-34 year olds in the UK, making it a prime channel for your business.
Truly the millennial channel, with a dash of aspiration and a growing helping of meme culture! 64% of 18-29 year olds are active on the channel, with a pretty much equal split between male and females and get this, over 80% of users actively visit business profiles every day, so don’t miss out on the opportunity!
Twitter’s been through dramatic amounts of change over the years, from 140 characters to 280, to housing rants from the President of the United States – we’ve seen it all! As a channel for businesses, it’s still the perfect place for viral content and keeping up with the latest trends.
YouTube
The world’s second largest social media channel (as well as search engine), and the second largest search engine! YouTube looks set to continue to take over TV, allowing businesses and individuals to showcase their skills and products to the masses. We can help you craft ideas and strategies to create consumer facing content that’s genuine and engaging.
Often overlooked by social media agencies in their strategies, Pinterest hosts over 250 million monthly users actively searching for inspiration and ideas often with the solution in buying a product – in fact close to 87% of Pinners are said to have purchased a product because they saw it on Pinterest! Considering 40% of users are indicated to have a household income of £78K+, you’re sure to find people on the hunt for products like yours.
Business doesn’t have to be boring! LinkedIn is fast becoming the advertising platform of choice for a number of businesses who want to find better ways to connect with the audience that matter to them. Whether you’re looking to drive website traffic or generate leads, we’ll make sure your message is put in front of the right people.
Yes, we will be liasing with you often to speak about the content strategy and which content we will be using. We will likely need photos and content from you to promote the product, service or your company effectively. We will plan this out with you so you have plenty of time to produce the content needed for the ongoing campaigns.
You set your budget which is the max you will spend on advertising, then we chose the audience types, demographics etc and create the creative content for the ad. You will then run the ad and pay for the ads depending on the bid strategy we decide upon that best suits your business.
The cost per click can vary hugely between different business types and industries. Typically because it is an auction based system the more competitive the industry the higher the cost per click, and the more niche industries or products tend to have much lower cost per clicks. Once we have our first consultation we will have a better understanding of your business and will be able to give you some average cost per clicks and do a forecast of estimated budgets and spend.